|All About Instagram Ads|
After announcing they would soon begin allowing advertisers to purchase and implement sponsored posts on users’ feeds, Instagram has allowed beta testing for this exciting new advertising opportunity. And while that does mean that small businesses aren’t yet open to advertising through Instagram, it does mean they need to be prepared.
Companies with active social media presences and even Instagram followings have a few key points they need to start thinking about now while major companies are advertising so that once the company allows wide access to sponsored posting, they’ll be ready to implement their own campaigns and have them optimized from the start.
There promises to be a huge rush of new advertisers from all industries once the beta testing comes to an end, but the most important thing for a company to remember is that this is a new medium for advertising – one that requires whole new approaches.