Tuesday, January 28, 2014

Infographics And It's Impacts

Infographics are a visual representation of information or data, e.g. as a chart or diagram. How do you think infographics fit in with social media? Sure there are social media infographics out there that convey information about social media in a graphic format, but there is a really useful role infographics can play in anyone’s social media marketing campaigns that you should be taking advantage of.

Information Overload

With the constant hustle and bussle of modern life, people have short attention spans. This is demonstrated by the fact that most people will decide to leave a website or continue exploring it in the first 2-4 seconds of seeing the page. With very little time to convince people to stick around, infographics and visualizations are a more effective way to literally catch peoples’ eye.
Due to this overload you need to stick out to get people’s attention. Creating a compelling visualization of data or information can make it really stick out from all of the other noise of day-to-day life.
As Stated By Search Engine Journal If you’re still on the fence regarding infographics, here are six other benefits of the popular resource.

  • Infographics are more eye-catching than printed words, since they usually combine images, colors, movement, and content that naturally draw the eye.
  • Since most of us have increasingly shorter attention spans, we tend to “scan” material as opposed to actually reading text. Furthermore, we tend to remember information that we’ve seen more so than read.
  • Infographics are extremely shareable for use around the web. For example, an infographic published on a WordPress blog or website usually provides an embed code. This code allows an automatic link from the original site to yours. They are also easily shared on social networks and have a better chance of becoming viral compared to ordinary text.
  • Infographics can be used to reinforce a brand, simply because they are so visually appealing. If you design an infographic with consistent colors, shapes, and messages, along with your logo, you’ll have an effective means of “Brand Awareness”.
  • A well designed and aesthetically pleasing infographic will drive people to your site since they are more likely to “share” and “click” on it. Also, this can help with Google’s “Page Rank” algorithm, which is important for SEO.
  • Finally, infographics are a fun and engaging medium that can generate a unique connection with visitors to either your site or a location that has featured your infographic.

But, You can find some drawbacks in an infographic blog post when you think from a webmaster side(Stated by Geeks 4 Share). After little research I was able to prepare a small list of drawbacks of an infographic blog post.

1. Your post will be not optimized for search engine
If you are posting an infographic blog post then you can’t optimize anything in your post other than your post’s title. You need to have some text in your blog post to optimize your blog post for search engine, but most of the infographic posts doesn’t have any text. This will result in a bad Search Engine Optimization.

So if you are posting an infographic blog post make sure you add some text at the beginning of the post or at the end of the post and use them to optimize the post for search engine.

2. Increases the Page size and affects your page load time
Most of the infographics are too long and since the all the information is on that particular picture you can’t reduce the picture’s quality, so the size of the picture will be large.

When you embed those large images into your blog post your page’s size will go up which in turn will affect your page’s load time. If your page’s load time is more then no. of page views will start to decrease and the bounce rate of your site will also go up.

3. Search Engine Spider can’t read your post
Search engine spider can read only text content, it can’t read any images so if you put information in form of a picture search engine spiders won’t be able to read the infographic images.

When a user searches the search engine spiders will come to your site but it won’t find any text related to the query searched since your blog post has only image which won’t be read by spiders, so the spiders will consider your site has an irrelevant result to the search term, so your post won’t appear in search engines. So this will affect your search engine traffic to that particular infographic blog post.

4. Can’t find if your post is stolen
It will be easy to find stolen content if it was in text format. But if the stolen content is an image then it will be very hard to find your content thieves.

Since most of the plagiarism finder tools uses the some of the phrases from your post to find the stolen content it can’t make use of images to find so it’s almost impossible to find your stolen content.

There is just one simple thing you have to do to overcome all these drawbacks. What you have to do is – add some text in an infographic post, so try to explain what the infographic is about.

Hope this was helpful

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