Saturday, January 11, 2014

How to Use Pinterest for Business

Do you use Pinterest? I don’t mean Are you ON Pinterest, I mean are you really using it?

If you’re an online retailer, you can use Pinterest marketing campaigns that will provide a real boost to your current social marketing efforts. Pinterest should be a powerful tool for retailers – provided you know how to use it!

Still not even on Pinterest? Here’s why you should at least start a profile, and how to use Pinterest as a basic user to get going.

Follow these steps to get more out of pinterest for your business:

  • Build up boards to represent your brand
  • Create a board for each popular item you sell
  • Build relationships with influences
  • Learn how to use Rich Pins
  • Follow other successful businesses 
  • Engage with your commenters
  • Invite other people to a Group Board