Twitter has just made an update to their update feeds that has big implications for people who post links to visual media in their updates – and those who get those updates in their feeds.
Now whenever a user posts a link to an image or a Vine, Twitter automatically displays a thumbnail of that image in the update feed, allowing users to see a preview or click directly on a Vine to play it right there in their own feed. Twitter has also reworked their controls for favoriting, replying, and retweeting in an attempt to make sharing these posts easier for users.
While some find these visuals intrusive and think the new controls are just cluttering their feeds, the update is here to stay, making Twitter even more like Facebook and other social channels where visuals are encouraged. It seems possible that the next step for the company may be to start allowing sponsored image tweets in users’ updates.